HI I'm
CARTER
HI I'M
CARTER
Carter Rothwell (@carterothwell) is a student-athlete, filmmaker, and digital marketer from Long Island, NY. His work focuses on capturing the intersection of athletics, creativity, and marketing- showcasing the dynamic synergy between sports, storytelling and digital engagement.
(THE BREAKDOWN)
ITHACA COLLEGE ATHLETICS
MARKETING & PROMOTIONS INTERN
ITHACA COLLEGE TELEVISION
FIELD PRODUCER/ VIDEOGRAPHER
INTERNATIONAL GOALKEEPER ACADEMY
DIGITAL MARKETING DIRECTOR
LONG ISLAND GOALKEEPER ACADEMY
DIGITAL MARKETING DIRECTOR
RELEVANT COURSEWORK
WORK EXPERIENCE
THE BREAKDOWN
Carter Rothwell (@carterothwell) is a student-athlete, filmmaker, and digital marketer from Long Island, NY. His work focuses on capturing the intersection of athletics, creativity, and marketing- showcasing the dynamic synergy between sports, storytelling and digital engagement.
WORK
EXPERIENCE
ITHACA COLLEGE TELEVISION
FIELD PRODUCER/ VIDEOGRAPHER
Created game highlights, B-Roll, and sports packages covering Ithaca, Cornell, and High School Athletics for ICTV's Sports Final.
ITHACA ATHLETICS
MARKETING & PROMOTIONS INTERN
Develop and execute a multifaceted marketing plan for IC's Blue Crew through social media and on-campus marketing materials (graphics, posters, videos)
INTERNATIONAL GOALKEEPER ACADEMY
DIGITAL MARKETING DIRECTOR
Developed and led the creative direction of social media graphics, highlight videos, motion graphics, and web design to effectively document and showcase goalkeeper training practices in Italy, driving a 30% increase in social media engagement.
LONG ISLAND GOALKEEPER ACADEMY
DIGITAL MARKETING DIRECTOR
Created social media graphics, highlight videos, and short animations, resulting in a 40% increase in recruitment of NCAA-active, NCAA bound, and professional goalkeepers in the Long Island, NY area.
Designed and optimized the academy’s website, boosting SEO performance and achieving a 50% increase in web traffic, leading to the academy becoming the #1 Google search result for goalkeeper training in Long Island, NY.
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